What is Off-page SEO?

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Off-Page SEO is all about everything you do away from your website to improve it’s digital presence.

Whereas technical SEO and on-page SEO focus on the website itself, Off-Page SEO involves strategies beyond the website itself. The whole focus here is on building a strong online presence for your business along with demonstrating credibility.

Not only does this work involve building out backlinks to demonstrate popularity and trustworthiness to the likes of Google and Bing, it also includes: building social media signals, producing guest blog posts, encouraging online reviews, and adding yourself to relevant directories.

Off-Page SEO is fast-becoming one of the leading factors with regards to search engine optimisation. It is absolutely imperative that you start to build a presence outside of your website so that you reap the rewards of higher search rankings.